First, the customer service is everything. Lavida is very kind and personable which I love. Secondly, the product is this perfect whip texture. It's everything I never knew I needed. Last, the smell! I asked for some in April for my birthday and boy May I was ordering more to try new scents. So far I've tried goal getter, date night, and girls night out (in the body butter, oil, and scrub) and girls night out is my favorite scent. Next on my list is social butterfly! Support this brand you will not be disappointed!